Location:

Brooklyn, New York

Type of Construction:

EIFS, Brick and Block Work

Project Type:

Residential

Year:

2022

Not so long ago, marketing consumer products felt like a genteel game of lawn tennis: Established competitors invested in creative with long lead times, using proven models of TV and big-box retail, alongside trusted agency partners. Today, it’s more like a sprawling contest of mixed martial arts, with new competitors playing by different rules; an unprecedented complexity of channels,